Short-Term Rental Expertise
The short-term rental market in Chattanooga and surrounding areas offers unique opportunities for investors, owners, and developers. From zoning and regulations to revenue potential, I provide the local insight and strategic guidance needed to navigate STR investing with confidence.
Success in short-term rental investing requires more than just finding properties — it demands local expertise, data-backed analysis, and careful planning. I help investors and owners identify STR-friendly properties, evaluate market demand, and navigate regulations across Chattanooga, North Georgia, and surrounding areas. From acquisition strategy and zoning compliance to financial modeling and revenue optimization, I provide hands-on support that maximizes performance while mitigating risk. My goal is to ensure your STR investments are positioned to generate consistent returns and long-term growth, whether you’re a first-time host or a seasoned investor.
STR Advisory Services
From property selection to compliance, marketing, and operations, I provide hands-on support for every aspect of STR investing. Each service is designed to help you maximize revenue, minimize risk, and make informed decisions throughout the lifecycle of your investment.
Market Analysis & Revenue Strategy
Evaluate demand, occupancy, and rates to pinpoint high-performing properties. Revenue projections and cash flow modeling help guide smart acquisition and management decisions.
Property Identification & Acquisition
Focus on STR-friendly properties, zoning, HOA rules, and off-market opportunities. Guidance on purchase structure ensures flexibility and long-term alignment.
Zoning, Permitting & Compliance
Navigate regulations with confidence. Includes permitting support, zoning reviews, and coordination with city officials to reduce risk.
Financial Modeling & Exit Planning
Analyze ROI, cash-on-cash returns, and future conversion or portfolio sale scenarios.
Design & Guest Appeal
Optimize layouts, furnishings, and amenities for bookings. Recommendations on photography, listing presentation, and seasonal pricing.
Operator & Vendor Network
Access property managers, cleaning services, and local vendors to streamline operations.
Your STR Investment Partner
I work with clients who value honest guidance, local expertise, and data-driven decisions. Whether you’re a first-time host or an experienced investor, I help evaluate opportunities, navigate regulations, and optimize revenue. By combining market knowledge, operational insight, and strategic planning, I ensure every property is positioned for long-term success and aligned with your investment goals. My goal is to build lasting relationships and provide proactive support that makes STR investing in Chattanooga and surrounding markets smarter, simpler, and more profitable.
Why Work With Lisa
Short-term rental investing is highly local, and success depends on understanding more than just the numbers. I bring Chattanooga-specific STR knowledge, hands-on market experience, and a clear understanding of how zoning, permitting, and neighborhood dynamics impact performance. Clients work with me because I provide honest guidance, proactive communication, and strategies grounded in data—not hype. Whether you’re evaluating your first STR or scaling a portfolio, I focus on protecting your investment, identifying opportunity, and planning for long-term flexibility. My role is to help you move forward with clarity, confidence, and a strategy built for real-world conditions.
FAQ
Yes, but they are regulated. The City of Chattanooga requires permits, and eligibility depends on zoning, overlays, and property use. Regulations can change, so due diligence before purchasing is critical.
High-performing STRs are typically located in tourism-driven areas and zoning-approved districts. Condos, single-family homes, and mixed-use properties can work, depending on HOA rules and local regulations.
Revenue analysis is based on comparable STR performance, occupancy rates, nightly pricing, seasonality, and operating costs—not assumptions. This provides a realistic view of cash flow and long-term returns.
Yes. Regulations may evolve over time, which is why risk assessment and alternative-use planning are important parts of any STR investment strategy.
Market-Focused
Whether you’re evaluating a short-term rental acquisition, navigating regulations, or optimizing an existing property, I’m here to advise. Let’s discuss your goals, assess the opportunity, and determine the right strategy for long-term performance.
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